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Cookie Policy

Last updated 24 June 2026

This Cookie Policy explains how Undiscovered Destinations uses cookies and similar technologies on our website, what they do, and the choices available to you. It should be read alongside our Privacy Statement.

What are cookies?

Cookies are small text files that a website places on your device when you visit. They help a site work, remember your preferences, and give the site owner information about how the site is used. Some cookies are essential for the site to function; others are optional and are only used with your consent.

Your choices

When you first visit our site, a banner asks whether you are happy for us to use optional cookies. Until you select Accept, we do not load any analytics or advertising cookies — only the strictly necessary cookies the site needs to work. This is managed using Google Consent Mode, which keeps these cookies switched off by default.

You can change your decision at any time by selecting Cookie Preferences in the footer of any page, or by clearing cookies in your browser. Declining optional cookies will not stop you using any part of the site.

The categories of cookies we use

Strictly necessary cookies

These are required for the site to function and are always on. They do not track you for marketing. They are used to:

  • Remember your cookie choice, so we do not ask on every visit
  • Remember your selected display currency
  • Keep your place securely during the booking and deposit process (Stripe and PayPal)
  • Help keep the site secure and running reliably (Cloudflare)

Analytics cookies

With your consent, we use Google Analytics (loaded through Google Tag Manager) to understand how visitors find and use our site — for example, which tours are most popular and where people leave the booking process. This helps us improve the site. These cookies (such as _ga and _ga_*) typically last up to two years and are only set after you select Accept.

Advertising cookies

With your consent, we may use cookies from Google and similar advertising partners to measure the performance of our marketing and to show you relevant Undiscovered Destinations adverts on other websites. These are only set after you select Accept, and are never set if you decline.

Third-party cookies

Some cookies are set by third parties whose services we use, and we do not control these cookies. The main third party we rely on is Google. You can read how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.

Managing cookies in your browser

As well as our consent banner, you can control or delete cookies through your browser settings. Most browsers let you block or remove cookies and notify you when a new one is set. For step-by-step guidance covering all the major browsers, visit aboutcookies.org. Please note that blocking strictly necessary cookies may affect how parts of the site work.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal reasons. Any changes will be posted on this page with a revised “last updated” date.

Contact us

If you have any questions about our use of cookies, please get in touch through our contact page or call +44 191 296 2674.

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